Amplification - is when a key word or phrase from the songs lyrics are re-used and emphasized throughout the promo. An example of this would be Learn to Fly by the Foo Fighters, because they are in a airplane and towards the end they actually fly the plane, which emphases the key lyrics of the song.
Dis-juncture - is when the song lyrics and the video are very different and also very creative. A great example of this would be Clint Eastwood by Gorillaz. The characters are playing their instruments and all of a sudden they are under attack by zombie gorillas, showing that it is a creative and random music promo.
Analysis of Uprising by Muse
Muse's Uprising is a mixture of illustration, amplification and dis-junction, as it exhibits elements of all these three types of music promo.
The song is about trying to hide and about laying low from a threat, so the location of the video is an abandoned ruin of a town. However, the threat appears to be giant, evil teddy bears, which of course ties in with the conventions of dis-junction.
The only sound that can be heard from the video is the actual song. There is some slight editing to give less of a contrast in the colors, making the overall look of the video very grey and dull, which amplifies the thought of poverty and destruction portrayed by the video. Through out the video Matt, Dom and Chris are playing their respective instruments, making the music promo more believable.
