A Digipak is a box-type plastic, cardboard or paper casing that is used to house a DVD, CD or video game. They are usually used for collector edition style releases, where the sleaves and panels on the inside are used for holding special feature-type things, like bonus content and exclusive material. This is what makes the Digipak option an essential when advertising and selling a product, as a company can charge a higher price for the Digipak compared to the price of a regular jewel case.
Pros
- Digipaks can be sold at a higher price
- When manufactured as a bulk, they are cheaper to make
- More room to display artwork and features
- They are more aesthetically pleasing than a jewel case
- They are shatterproof, so that the discs inside are more protected
- The casing can easily tear or be torn
- CD holders can break
- They are more expensive to manufacture on a small scale
Muse, The Resistance
This Digipak clearly demonstrates the before mentioned conventions of one. It features bonus content like album artwork and exclusive books about the band. As you can see there is an alternate version of the original album cover and artwork, which would be a collector item that would be of interest to fans of the band.
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Tenacious D, The Pick of Destiny
This Digipak also features bonus content and collector edition CD covers and cases. It features fortune-telling cards that are seen in the film, therefore this would be an ideal item of purchase for a fan of the film, as the CD is a soundtrack of the actual film.
Magazine Advertisments
A magazine advert is used to promote something by positioning a poster type page in a magazine which promotes a band and thier album, a movie, or a game. The magazine that the advert is in, is normally of the same genre as the advert itself, thus attracting the correct target audience and effectively promoting the product.
Pros
- Can be cheap to place in certain magazines
- Allows for high quality images to be displayed
- Can have regular text on the pages, promting tour dates and such
Cons
- For the advertisment to be at-all effective, the magazine has to be bought by someone
- Limited space on page
Kings of Leon Advert
The advert presents the album artwork that the band has currently released and a few of the most well known songs are mentioned to grab peoples attention.
Foo Fighters Advert
This advert shows images of the main band member, Dave Grohl, which instantly grabs attention as the magazine "Q" is specifically made for people who have a keen interest in music. There are also offers like "plus 6 issues of Q magazine for just £10", which is another feature that would grab peoples attention.
